Call Her Dilly is a mild hot sauce with a unique pickle flavour. The name nods to the popular podcast Call Her Daddy, and the design reflects that same playful attitude.
Designed for Lady in Red Hot Sauce, this label features a bright colour palette, fun typography, and a cute pickle element to hightlight the distinct flavour of the sauce. The focus was on creating something that stands out and captures attention without relying on typical hot sauce visuals. Since the sauce has such a unique blend and flavour, I wanted the design to feel just as memorable.
I chose a script typeface paired with a fun sans serif to create contrast and visual interest. I made sure to harmonize playfulness with legibility, while letting each typeface stand on its own.
The colours are vibrant and inviting, just like the hot sauce. The Call Her Daddy branding includes the colour pink, so I incorporated pink to extend the reference while giving it fresh context.
To add personality and help the logo feel more unique, I included an illustrated pickle element throughout the branding. This adds character to the label and brings in a branded visual that can also act as a symbol for the sauce.
